Implementation
• Begin collecting raw materials for full scale launch
• Create a small stockpile of finished product to prevent shortfalls
• Launch to test markets in New York and Los Angeles
• Upon success in test markets, launch to the remainder of the United States
• Collect as much data as possible from our clients to make informed decisions in the future about changes needing to be made.
Evaluation
• Continuously evaluate client satisfaction levels to maintain stated objectives.
• Increase training of sales associates in areas that are lacking in market saturation.
Control
• Routinely conduct a marketing audit to ensure we are on goal for our objectives.
Thursday, March 25, 2010
Marketing Mix
Product
Our product is an all-natural mix of essential oils, which not only subconsciously draw men to the wearer but also gives the wearer a sense of confidence and power.
Distribution
Our product will be in every upscale mall and retail store in the United States. The majority of our raw materials are made in the U.S. but shipping those that are not will most likely require flying them to us. The oils could easily be sent by boat but the glass bottles will require special care in their shipment. Once the finished product is ready for shipment to our U.S. locations, they will need to be shipped in an upright position in a temperature-controlled environment. Initial demands from stores should be low while we build our clientele and as such storage of product on site should be minimal.
Promotion
Promotion of our product will not include any type of visual or audio advertisement outside of the respective areas it is sold. Our product is not for everyone and as such we do not want to attract the wrong crowd with our advertising. “The salesperson should know more about customers than they know about themselves.” (Lamb, Hair, McDaniel, MKTG pg 255) The majority of our advertising will be spent on personal selling within the stores we are sold in. In store trials and word of mouth from happy customers will be our greatest tools at keeping our high-end product from becoming a generic product.
Price
“Consumers tend to rely on a high price as a predictor of good quality.” (Lamb, Hair, McDaniel, MKTG, pg 275) While our prices are no where near the very top of the scale, compared to other products that promise to do what our product can do, we are a high priced item. This high price compared to the actual value of the product however is relatively low and our customers should be able to discern the value quickly.
Our product is an all-natural mix of essential oils, which not only subconsciously draw men to the wearer but also gives the wearer a sense of confidence and power.
Distribution
Our product will be in every upscale mall and retail store in the United States. The majority of our raw materials are made in the U.S. but shipping those that are not will most likely require flying them to us. The oils could easily be sent by boat but the glass bottles will require special care in their shipment. Once the finished product is ready for shipment to our U.S. locations, they will need to be shipped in an upright position in a temperature-controlled environment. Initial demands from stores should be low while we build our clientele and as such storage of product on site should be minimal.
Promotion
Promotion of our product will not include any type of visual or audio advertisement outside of the respective areas it is sold. Our product is not for everyone and as such we do not want to attract the wrong crowd with our advertising. “The salesperson should know more about customers than they know about themselves.” (Lamb, Hair, McDaniel, MKTG pg 255) The majority of our advertising will be spent on personal selling within the stores we are sold in. In store trials and word of mouth from happy customers will be our greatest tools at keeping our high-end product from becoming a generic product.
Price
“Consumers tend to rely on a high price as a predictor of good quality.” (Lamb, Hair, McDaniel, MKTG, pg 275) While our prices are no where near the very top of the scale, compared to other products that promise to do what our product can do, we are a high priced item. This high price compared to the actual value of the product however is relatively low and our customers should be able to discern the value quickly.
Target Market Strategy
Our Target Market Strategy will be a concentrated targeting strategy. “With a concentrated targeting strategy a firm selects a market niche for targeting its marketing efforts.” (Lamb, Hair, McDaniel MKTG, pg107)
This strategy will allow us to put all of our effort into making our objectives without being distracted by other markets that we may not be ready for yet. We should also find “…meeting the needs of narrowly defined market segment is more profitable than spreading resources over several different segments” (Lamb, Hair, McDaniel MKTG, pg107)
This strategy will allow us to put all of our effort into making our objectives without being distracted by other markets that we may not be ready for yet. We should also find “…meeting the needs of narrowly defined market segment is more profitable than spreading resources over several different segments” (Lamb, Hair, McDaniel MKTG, pg107)
Situation Analysis
Strengths:
Being created in an up to date factory gives us the competitive edge of having fewer factory workers, which lowers overhead costs. Limiting the number of people who have total knowledge of the process to those who monitor they full system also cuts overhead by needing non-specialized employees to do the simple daily operation tasks in their respective areas.
Weaknesses:
Bulk supplies of essential oils are hard to come by and delays in acquisition could slow production and sales.
Handmade bottles from Egypt give us our distinctive look but are also an area for bottlenecks with only so many bottles being able to be produced in a given day.
Being an unknown in the industry will mean we have to rely solely on quality of our product without any reputation to hold us up while we gear up sales. “People in the United States today are piecing together component lifestyles.” (Lamb, hair, McDaniel, MKTG pg 33)
Opportunities:
Being of a similar make-up to higher end fragrances, but yet at a price that resembles lower price fragrances, we should be able to infiltrate the market efficiently during this low economic time.
Threats:
People are putting off buying luxuries and wary of scams with the current state of things and as such may feel our product is too good to be true. “A recession is a period of economic activity characterized by negative growth, which reduces demand for goods and services.” (Lamb, Hair, McDaniel, MKTG pg 40)
Being created in an up to date factory gives us the competitive edge of having fewer factory workers, which lowers overhead costs. Limiting the number of people who have total knowledge of the process to those who monitor they full system also cuts overhead by needing non-specialized employees to do the simple daily operation tasks in their respective areas.
Weaknesses:
Bulk supplies of essential oils are hard to come by and delays in acquisition could slow production and sales.
Handmade bottles from Egypt give us our distinctive look but are also an area for bottlenecks with only so many bottles being able to be produced in a given day.
Being an unknown in the industry will mean we have to rely solely on quality of our product without any reputation to hold us up while we gear up sales. “People in the United States today are piecing together component lifestyles.” (Lamb, hair, McDaniel, MKTG pg 33)
Opportunities:
Being of a similar make-up to higher end fragrances, but yet at a price that resembles lower price fragrances, we should be able to infiltrate the market efficiently during this low economic time.
Threats:
People are putting off buying luxuries and wary of scams with the current state of things and as such may feel our product is too good to be true. “A recession is a period of economic activity characterized by negative growth, which reduces demand for goods and services.” (Lamb, Hair, McDaniel, MKTG pg 40)
Marketing Plan Objectives
Our Objective is to launch our flagship product with 80% market saturation by the end of the 4th year and maintain a satisfaction level of 90 percent through each year.
Monday, March 15, 2010
Week 9 EOC
The idea of McDonalds selling a $10.00 hamburger is one that is unreasonable to anyone that has ever eaten there but it is not impossible. During our current economic times, most restaurants would be hard pressed to sell a burger for that amount. However, in terms of value, would a $10.00 hamburger be much different in the eyes of someone willing to pay $6.00 for a Carls Jr. hamburger.
There are certain factors that would need to come into play before a chain store like McDonalds would be able to come out with a $10.00 hamburger and sell it for profit. The first step in launching this never-seen-before burger would be developing the way its made. McDonalds has the stigma of being rather unhealthy and cheap, but most people over look the possible damaging health problems for the otherwise inexpensive meal. As it would go, there is not a hamburger made in the U.S. at a fast food restaurant that could be considered even mildly healthy. Changing this impression would be the life or death of this new burger. "...a firm that introduces a totally new product with no close substitutes will have considerable pricing freedom."(MKTG, Lamb Hair McDaniel, Pg 278)
In our current state, healthy items are expensive. A pound of fatty hamburger costs less than half as much as a pound of fat free burger. Green picked tomatoes that are chemically processed to speed up ripening and give them their brilliant red color cost a fraction of daily farming of vine fresh organic tomatoes. Making simple ingredient changes that make the burger a more healthy substitute to a greasy dollar cheeseburger will also drive up production costs and therefore drive up the price. Going a step further and incorporating healthy growing and farming procedures such as grain fed cattle in open ranges as opposed to corn fed cattle in feed lots will also do more to clean up the image that McDonalds has created over the years and bring the ever growing "green" community back to their stores. "Customers determine the value of a product (not just its price) relative to the value of alternatives." (MKTG, Lamb Hair McDaniel, Pg 283)
However, McDonalds would not be able to successfully launch just one "Healthy" burger to change its value. The whole product line would have to be substituted with the new ingredients and all of the prices would have to raise a little to cover the increased cost.
Once the image of the company changes to one more in tune with the environment and the health of its customers it has essentially become a new product. As I stated before, new products have the ability to price higher than a product with many alternatives. McDonalds has changed the way we see food in the world, the way its grown, the way its delivered, the way we live. It will take a company like McDonalds, to create a mass change to a healthier lifestyle, a healthier community, and a healthier planet.
There are certain factors that would need to come into play before a chain store like McDonalds would be able to come out with a $10.00 hamburger and sell it for profit. The first step in launching this never-seen-before burger would be developing the way its made. McDonalds has the stigma of being rather unhealthy and cheap, but most people over look the possible damaging health problems for the otherwise inexpensive meal. As it would go, there is not a hamburger made in the U.S. at a fast food restaurant that could be considered even mildly healthy. Changing this impression would be the life or death of this new burger. "...a firm that introduces a totally new product with no close substitutes will have considerable pricing freedom."(MKTG, Lamb Hair McDaniel, Pg 278)
In our current state, healthy items are expensive. A pound of fatty hamburger costs less than half as much as a pound of fat free burger. Green picked tomatoes that are chemically processed to speed up ripening and give them their brilliant red color cost a fraction of daily farming of vine fresh organic tomatoes. Making simple ingredient changes that make the burger a more healthy substitute to a greasy dollar cheeseburger will also drive up production costs and therefore drive up the price. Going a step further and incorporating healthy growing and farming procedures such as grain fed cattle in open ranges as opposed to corn fed cattle in feed lots will also do more to clean up the image that McDonalds has created over the years and bring the ever growing "green" community back to their stores. "Customers determine the value of a product (not just its price) relative to the value of alternatives." (MKTG, Lamb Hair McDaniel, Pg 283)
However, McDonalds would not be able to successfully launch just one "Healthy" burger to change its value. The whole product line would have to be substituted with the new ingredients and all of the prices would have to raise a little to cover the increased cost.
Once the image of the company changes to one more in tune with the environment and the health of its customers it has essentially become a new product. As I stated before, new products have the ability to price higher than a product with many alternatives. McDonalds has changed the way we see food in the world, the way its grown, the way its delivered, the way we live. It will take a company like McDonalds, to create a mass change to a healthier lifestyle, a healthier community, and a healthier planet.
My USP compared to 3 others, Week 8 EOC
Primal for Her
"Female Pheromones
Androstenol is the female human pheromone that helps attract men. Seducing men is easier than ever when you fill the air with your female human pheromone scent. Remember when Fred Flintstone used to smell the alluring scent of bronto-burgers cooking, and he would float toward the source of the powerful smell? That, in an exaggerated sense, is how men respond to female human pheromones.
Once men detect the female human pheromone scent, they subconsciously become more attracted, more receptive, and more willing to give you attention. This behavior has been observed in scientific studies conducted on the effects of human pheromones.
Now you can harness the sexual attraction power of the female human pheromones and start attracting the kind of men you truly desire."
http://www.humanpheromonestore.com/
Pheromone Perfume by Marilyn Miglin
"Pheromone is a balanced blend of 179 rare and expensive essences. The essential oils are derived from flowers, wild grasses, exotic bark, seeds and rare wine resins. No one ingredient predominates; it is a true blending of full bodied florals, exotic green notes, spices, and wood tones."
http://www.parfumsraffy.com/women/pheromone.html
Bare Essence Pheromone Perfume
"Bare Essence Androstenol for Women is a pheromone-based fragrance. Pheromones are
nature's sex signals. While men may not consciously notice this fragrance, they cannot help but to be affected by it. Bare Essence has a light yet provocative fragrance, and uses pheromones to make you irresistible.
Use Bare Essence pheromone-based fragrance to draw men to you like bees to a flower!"
http://www.shopinprivate.com/barespherfor.html
"Her Little Secret" has Unique Selling Propositions that are closest to the Marilyn Miglin perfume. Our most unique point is that our product is as powerful as any on the market with a price tag that allows the average consumer to purchase it. We are able to do this by simplifying the mixture. Whereas Miglin's "Pheromone" has over 179 different oils and is priced at $50.00 per 1/4 ounce, we mix together 6 essential oils to achieve the same result and sell 6fl ounces starting at $75.00 a bottle. The other two "perfumes" use synthetic human pheromones to create their attraction and are mixed with an alcohol base. The potential problem with these two is that while the synthetic pheromone may be alluring to some people, others will not respond to it at all because there is no enhancement of the individual's particular scent. These two retail at under $20.00 per 5oz bottle.
"Female Pheromones
Androstenol is the female human pheromone that helps attract men. Seducing men is easier than ever when you fill the air with your female human pheromone scent. Remember when Fred Flintstone used to smell the alluring scent of bronto-burgers cooking, and he would float toward the source of the powerful smell? That, in an exaggerated sense, is how men respond to female human pheromones.
Once men detect the female human pheromone scent, they subconsciously become more attracted, more receptive, and more willing to give you attention. This behavior has been observed in scientific studies conducted on the effects of human pheromones.
Now you can harness the sexual attraction power of the female human pheromones and start attracting the kind of men you truly desire."
http://www.humanpheromonestore.com/
Pheromone Perfume by Marilyn Miglin
"Pheromone is a balanced blend of 179 rare and expensive essences. The essential oils are derived from flowers, wild grasses, exotic bark, seeds and rare wine resins. No one ingredient predominates; it is a true blending of full bodied florals, exotic green notes, spices, and wood tones."
http://www.parfumsraffy.com/women/pheromone.html
Bare Essence Pheromone Perfume
"Bare Essence Androstenol for Women is a pheromone-based fragrance. Pheromones are
nature's sex signals. While men may not consciously notice this fragrance, they cannot help but to be affected by it. Bare Essence has a light yet provocative fragrance, and uses pheromones to make you irresistible.
Use Bare Essence pheromone-based fragrance to draw men to you like bees to a flower!"
http://www.shopinprivate.com/barespherfor.html
"Her Little Secret" has Unique Selling Propositions that are closest to the Marilyn Miglin perfume. Our most unique point is that our product is as powerful as any on the market with a price tag that allows the average consumer to purchase it. We are able to do this by simplifying the mixture. Whereas Miglin's "Pheromone" has over 179 different oils and is priced at $50.00 per 1/4 ounce, we mix together 6 essential oils to achieve the same result and sell 6fl ounces starting at $75.00 a bottle. The other two "perfumes" use synthetic human pheromones to create their attraction and are mixed with an alcohol base. The potential problem with these two is that while the synthetic pheromone may be alluring to some people, others will not respond to it at all because there is no enhancement of the individual's particular scent. These two retail at under $20.00 per 5oz bottle.
Wednesday, March 3, 2010
Nascar Las Vegas 2010
Its only been a week since my last publication and yet I have so much to share. Tuesday of last week (2/23/10) I was provided with a great opportunity by my friend, and on occasion boss, Eric Jamison of Studio J Inc. My services were contracted by Eric to help with photography on a video set at DK Productions which was filming a series of commercials for the College of Southern Nevada. The photography setup was an easy 4 light pattern and we were ready to shoot before the talent even arrived on set. That said, the day was anything but a "normal" day for me in a studio. We were kept to rather tight schedule and I was afforded the opportunity to see how a real video studio works, and just how hard they have to work to do even a 30 second spot. In return for my services, my generous friend and employer Eric gave me a pair of tickets to the Las Vegas Motor Speedway for the Nascar races being held on the 27th and 28th of February. Of course, being a photographer, I grabbed my camera, my biggest lens, and the most important marketing tool I can carry, my business cards, and it was off to the races. Saturday was rather miserable, cold, wet, and by the time racing started(2 hours later than predicted) a little lonely as the stands were relatively empty, but what made for an unhappy Saturday was more than made up for with the perfect Sunday. My trip to the track on Sunday was off to a good start with sunny and warm weather, the appearance of nearly everyone in the Las Vegas area, and the colorful nature of the worlds greatest fans. By the end of a great race, I was happily tired, a little sunburned, and although it weighed heavy on my shoulder, a camera full of Nascar pictures. Below is just a few from the weekend that I hope to share with you. I hope you enjoy them as much as I do.
Thursday, February 25, 2010
Business Mission Statement-EOC Week 7
"Her Little Secret" is an intoxicating scent made from the best essential oils available to create an imitation pheromone that reacts different to every woman's natural oils creating her very own custom scent. Not only will she smell beautiful, she will feel beautiful as well and have a new sense of self confidence. This "perfume" is not one you can judge just from the scent in the bottle, which is a combination of floral, spice, fruit, and earth scents. The secret is with the wearer, who acts as the last ingredient in the mix. When she applies this perfume to her skin, the oils react with each woman's body chemistry to release just the right amount of each scent to make the individual irresistible in her own "Secret" way.
Pricing starts at 75.00 per bottle and should be marketed to the 21-35 single active female who is a little more adventurous at heart. This is NOT a perfume you can purchase just anywhere. Sale locations should be restricted to High end department stores and/or high end mall environments with dedicated personnel who are experienced with essential oils. This should be mandatory as some people with more sensitive skin can have reactions to the oils.
Thursday, February 18, 2010
Creamy Sweet Potato Soup
I would have to say that my most favorite soup is a cream of potato soup. Not just any cream of potato but Tastefully Simple cream of potato. Im not really sure what it is about it that is so appealing to me but the warm, creamy, soup with little bits of potato really makes my mouth water. I had never had potato soup before having Tastefully Simple’s brand and since I judge every other potato soup off of it. Most potato soups have too much pepper, but the mix of spices and ingredients in the “just add water” potato soup from Tastefully simple is, for lack of a better term, simply delightful. Its easy to make, although it does take about an hour to make but the house smells so good by the time its ready that I can sit down and nearly eat a whole pot by myself. I have tried, rather unsuccessfully, to make it better by adding my own ingredients but it never makes it better.
If I were to make my own soup, I would probably want to try something like a cream of sweet potato. I have just recently come upon instant mashed sweet potato and while its not as good as real sweet potato I think taking a real sweet potato, chopping it up, making a mildly sweet cream for it and putting it in a can would be a stark alternative for some of the less desirable soups like split pea, or beet soup. It would have just enough sweetness to pass as a desert item without being to over powering like a fruit would be. That and the texture of the sweet potato has a lot more “grain” to it than a regular potato so it could even pass as a breakfast alternative for cream of wheat.
If I were to make my own soup, I would probably want to try something like a cream of sweet potato. I have just recently come upon instant mashed sweet potato and while its not as good as real sweet potato I think taking a real sweet potato, chopping it up, making a mildly sweet cream for it and putting it in a can would be a stark alternative for some of the less desirable soups like split pea, or beet soup. It would have just enough sweetness to pass as a desert item without being to over powering like a fruit would be. That and the texture of the sweet potato has a lot more “grain” to it than a regular potato so it could even pass as a breakfast alternative for cream of wheat.
Thursday, February 11, 2010
Week 5 EOC Superbowl Ads
This year I felt the Superbowl ads were missing a little pep for the most part. The only ones that really stood out in my mind were the Doritos ad with the dog, the Doritos ad with the little kid, and the Bridgestone ad with the whale. These three stuck with me for various reasons. For example, the Doritos ad with the dog, was simply hilarious. Being an animal lover myself, I find that anti bark collars are just mean and then to try to make the dog bark for a chip was wrong in all accounts, but the dog, while obviously mixed with some clever editing, removed his collar and put it on the guy that taunted him followed by a loud bark was just too funny to pass up. The end of the commercial with the guy reaching for the bag and the dog barking again had me doubled over and almost in tears at the pain the guy was going through because he taunted the dog.
The Doritos ad with the little kid who slapped his mothers date was also exceptionally funny and something that I didnt really expect to happen. I knew right away that the kid was upset at the way the guy was looking at his mom but to actually slap the guy and tell him to "Keep your hands off momma, and keep your hands off my Doritos." was just too funny. I went back several times to watch that one on youtube.com/adblitz. I think it worked well because people in the single parent role do not always think of what their children feel about the romantic persons they are seeing. I thought in all it was a little stereotypical and the ad was aimed more at the african american genre than anyone else but I am probably one of the only ones to feel that way.
The last one that I really enjoyed was the bridgestone commercial with the whale. I really did not know what they were trying to sell untill the very end of the commercial when the bridgestone name came up and their slogan. It made me rethink the commercial to find how it tied into the companies message. Im not so sure what a whale in a truck at a bachelor party has to do with anything, but the ad succeded in making me remember what company was trying to sell tires. Will i necessarily go out and buy a set of tires from them, probably not, I do not have any pet whales, but the advertisement was still funny and got their name out there in front of the largest audience it could have.
The Doritos ad with the little kid who slapped his mothers date was also exceptionally funny and something that I didnt really expect to happen. I knew right away that the kid was upset at the way the guy was looking at his mom but to actually slap the guy and tell him to "Keep your hands off momma, and keep your hands off my Doritos." was just too funny. I went back several times to watch that one on youtube.com/adblitz. I think it worked well because people in the single parent role do not always think of what their children feel about the romantic persons they are seeing. I thought in all it was a little stereotypical and the ad was aimed more at the african american genre than anyone else but I am probably one of the only ones to feel that way.
The last one that I really enjoyed was the bridgestone commercial with the whale. I really did not know what they were trying to sell untill the very end of the commercial when the bridgestone name came up and their slogan. It made me rethink the commercial to find how it tied into the companies message. Im not so sure what a whale in a truck at a bachelor party has to do with anything, but the ad succeded in making me remember what company was trying to sell tires. Will i necessarily go out and buy a set of tires from them, probably not, I do not have any pet whales, but the advertisement was still funny and got their name out there in front of the largest audience it could have.
Thursday, February 4, 2010
EOC week 4 Mad Men
I believe the episode played a lot on the social stereotypes of men and how they act socially and at work. The marketing processes were rudimentary and widely based on the fact that men rule the world and whatever they say should go. The concept of "who cares about our health we make you happy" was an interesting insight and for the life of me I can see no fault in the reasoning. People do what makes them happy before anything else, and if they are not, then they do not have as great a quality of life as those who indulge themselves.
EOC week 4 Favorite Super Bowl Ad
I enjoyed this commercial for Bud Light the most because of its humor factor. It gives Bud Lights idea of what extent people would go to for their beer. It targets the male demographic as all beer commercials do but instead of throwing a half naked woman on the screen they decided to play up our thoughts of humor when someone gets injured. The added "High 5" at the end of the scene just adds more humor to the commercial and does a great job of capturing the attention of the of the target audience just before showing a bottle and glass of beer promoting their brand.
Sunday, January 31, 2010
The Beautiful Amber Logue
The beautiful Amber did everything I asked and more. It was by far the easiest shoot I have ever had to do and I owe it all to Amber and the lovely Jinx who did the makeup so masterfully. This was my first concept shoot where the idea was planted and arranged by me and then of course Amber added her input and sent the shoot right over the top. Truthfully I was a little nervous about how well it would come together but any worries I had went right out the door within the first couple minutes of shooting. You can visit my website Here to see more pictures of Amber or pay a visit to my slide show at the bottom of the page.
Thursday, January 28, 2010
Week 3 EOC Best Service Ever
Picking one time in which I had great customer service is a little hard because there has been more than. If I had to pick just one, I believe the most memorable one to me was when I was in the Army in Alaska. I was stationed outside of a little town called Delta Junction that comprised of a multi-purpose store, a sit down restaurant and bar, a gas station, a drive up restaurant and a grocery store. I truly believe that this town only existed because it was on the verge of the two major highways that run the length of the interior. I cannot for the life of me remember the name of the little drive up restaurant but I will never forget the service I got there not just once, but every time I stopped by. My trips to this restaurant were to the point that I was paying multiple times more than the food was worth the simple fact that I was so happy with the service. To look at, it was nothing special. What you would call a “Mom and Pop store” where it was family owned and operated, the father cooked, the mother worked the cash register and drinks, and the wait staff were the children and friends of the children. The term child I use loosely as it only refers to the fact that they were the offspring of the owner/operators of the business. They were all teenage and above. At any rate, my first impression was I was going to get a home style version of McDonalds that took twice as long to make and probably tasted half as good. Instead, what I received was one of the best burgers I have ever had. I waited a little over a minute in my vehicle before someone was at my window asking if I needed anything and when I asked for more time they merrily met my request with smiles and nods and bounded back to their waiting spot. This place was not incredibly busy being in a speck of a town in the middle of nowhere and yet they jumped into action as though there was a line of cars waiting to pull in. It was not hard to catch the eye of my waitress and she happily came to my car window again wearing a huge smile and full of energy as she took my order. I was right about having to wait but I didn’t mind in the least because while I was waiting my friendly waitress was at my window conversing with me as though I was a long lost friend and we had known each other for an eternity. When my food was ready she sped off to retrieve it and brought it back again with a huge smile on her face and bade me to enjoy it as she slipped off to help another customer that had pulled up. She came back to check on me several times to see if I need anything else, how I liked the food, could she get me a refill on my drink and every time with that same pleasant smile. When I had finished my lunch she brought me my bill and ran off to get my change. She impressed me so much that I when she came back I gave her the biggest tip I had ever left anyone. I continued to stop at that restaurant every time I passed for as long as I lived in Alaska and the service never wavered, not even when it was raining and cold.
Monday, January 25, 2010
Jinx Portfolio Shoot
For those of you following, Jinx is a local hair and makeup artist that I recently did some work with. She is absolutely fabulous and I will be using her services as long as she keeps giving me the time of day. She got together all of the models for the shoot and made sure they were all on time and ready to go. I have never had a shoot go that smoothly. I cant wait to work with her again this next weekend. Keep an eye on the calendar for more information.
Here are a few Pictures from the shoot:
Here are a few Pictures from the shoot:
Saturday, January 23, 2010
Friday, January 22, 2010
Jennifer Maxwell Shoot
Today was my photo shoot with Jennifer a.k.a(Sunshine) and it was fabulous. It was great to be back in the studio again after what seems like a lifetime of doing location work. Look for pictures to come soon.
Thursday, January 21, 2010
EOC Week 2 My Demographic
I am part of the generation 'Y' demographic and from what the school text says about my generation, it pretty much fits me perfectly. I feel that my world is much smaller than those generations before me because everything is literally at our fingertips and we can stay in touch with anyone at any time with very little effort. On the opposite end of the scope, my generation is a little more separated from each other in the physical sense because we no longer rely on seeing someone to get a message across. It makes it hard to communicate effectively when your audience cannot read your body language and know if your joking or if your serious. We are making strides in technology that are allowing us to see people while we talk to them but I for see the next generation being shut up in their homes in front of a computer telecommuting to work every day because its far more simple to do that then actually get out and drive to a job. Even now, as a photographer, when I carry my camera in public I receive mixed emotions from the people around me because people are paranoid of what will happen with the images I take. Will they be showed to the world, will I catch someone doing something they are not supposed to be doing, will I take a picture that has someones child in the background at the park?
EOC Week 2 Favorite Fast Food
My favorite fast food growing up was ended up being my first job and that was Taco Bell Taco Bell . I particularly enjoyed Taco Bell because it was readily available, cheap, and did not taste half bad. I started working for Taco Bell when I was 16 years old and continued to work there throughout high school. I ate there almost every day and sometimes multiple meals. It certainly did not help my waistline any but it was convenient. My favorite food from Taco Bell was one that we the workers had come up with long before it came out commercially, the Double Decker Taco. We would always mix and match ingredients trying to find something that the company had not thought of yet.
Friday, January 15, 2010
New Website
Inspired Dreams Photography is happy to announce the launch of its new website. Everything that could be trimmed was and everything missing was added. Please take a few minutes to visit this website here. More updates to come to my blog soon so stay in touch.
Thursday, January 14, 2010
Week 1 EOC
I have been a photographer for over eleven years with specialties ranging from landscape and pet photography to glamour and wedding photography. In the past two years it has been my ultimate goal to make my portfolio stronger while also assisting other photographers with their works. Recently I have been staying busy doing headshots and glamour portraits and developing my editing skills to the point that other pro photographers would look to me for help. I have an extensive knowledge in photographic lighting equipment and its uses, as well as an average knowledge of video equipment, its uses, and editing. I have assisted in photo shoots such as the NASCAR Awards Banquet in Las Vegas NV, April’s edition of Las Vegas Bride cover shoot, The Garth Brooks Announcement that he was coming out of retirement, and multiple ads for Las Vegas area Real Estate brokers. I have shot multiple events, from weddings to coming of age parties. I have also worked long hours in editing glamour portraits and fashion work.
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