Thursday, February 25, 2010

Business Mission Statement-EOC Week 7


"Her Little Secret" is an intoxicating scent made from the best essential oils available to create an imitation pheromone that reacts different to every woman's natural oils creating her very own custom scent. Not only will she smell beautiful, she will feel beautiful as well and have a new sense of self confidence. This "perfume" is not one you can judge just from the scent in the bottle, which is a combination of floral, spice, fruit, and earth scents. The secret is with the wearer, who acts as the last ingredient in the mix. When she applies this perfume to her skin, the oils react with each woman's body chemistry to release just the right amount of each scent to make the individual irresistible in her own "Secret" way.

Pricing starts at 75.00 per bottle and should be marketed to the 21-35 single active female who is a little more adventurous at heart. This is NOT a perfume you can purchase just anywhere. Sale locations should be restricted to High end department stores and/or high end mall environments with dedicated personnel who are experienced with essential oils. This should be mandatory as some people with more sensitive skin can have reactions to the oils.

Thursday, February 18, 2010

Creamy Sweet Potato Soup

I would have to say that my most favorite soup is a cream of potato soup. Not just any cream of potato but Tastefully Simple cream of potato. Im not really sure what it is about it that is so appealing to me but the warm, creamy, soup with little bits of potato really makes my mouth water. I had never had potato soup before having Tastefully Simple’s brand and since I judge every other potato soup off of it. Most potato soups have too much pepper, but the mix of spices and ingredients in the “just add water” potato soup from Tastefully simple is, for lack of a better term, simply delightful. Its easy to make, although it does take about an hour to make but the house smells so good by the time its ready that I can sit down and nearly eat a whole pot by myself. I have tried, rather unsuccessfully, to make it better by adding my own ingredients but it never makes it better.
If I were to make my own soup, I would probably want to try something like a cream of sweet potato. I have just recently come upon instant mashed sweet potato and while its not as good as real sweet potato I think taking a real sweet potato, chopping it up, making a mildly sweet cream for it and putting it in a can would be a stark alternative for some of the less desirable soups like split pea, or beet soup. It would have just enough sweetness to pass as a desert item without being to over powering like a fruit would be. That and the texture of the sweet potato has a lot more “grain” to it than a regular potato so it could even pass as a breakfast alternative for cream of wheat.

Thursday, February 11, 2010

Week 5 EOC Superbowl Ads

This year I felt the Superbowl ads were missing a little pep for the most part. The only ones that really stood out in my mind were the Doritos ad with the dog, the Doritos ad with the little kid, and the Bridgestone ad with the whale. These three stuck with me for various reasons. For example, the Doritos ad with the dog, was simply hilarious. Being an animal lover myself, I find that anti bark collars are just mean and then to try to make the dog bark for a chip was wrong in all accounts, but the dog, while obviously mixed with some clever editing, removed his collar and put it on the guy that taunted him followed by a loud bark was just too funny to pass up. The end of the commercial with the guy reaching for the bag and the dog barking again had me doubled over and almost in tears at the pain the guy was going through because he taunted the dog.

The Doritos ad with the little kid who slapped his mothers date was also exceptionally funny and something that I didnt really expect to happen. I knew right away that the kid was upset at the way the guy was looking at his mom but to actually slap the guy and tell him to "Keep your hands off momma, and keep your hands off my Doritos." was just too funny. I went back several times to watch that one on youtube.com/adblitz. I think it worked well because people in the single parent role do not always think of what their children feel about the romantic persons they are seeing. I thought in all it was a little stereotypical and the ad was aimed more at the african american genre than anyone else but I am probably one of the only ones to feel that way.

The last one that I really enjoyed was the bridgestone commercial with the whale. I really did not know what they were trying to sell untill the very end of the commercial when the bridgestone name came up and their slogan. It made me rethink the commercial to find how it tied into the companies message. Im not so sure what a whale in a truck at a bachelor party has to do with anything, but the ad succeded in making me remember what company was trying to sell tires. Will i necessarily go out and buy a set of tires from them, probably not, I do not have any pet whales, but the advertisement was still funny and got their name out there in front of the largest audience it could have.

Thursday, February 4, 2010

EOC week 4 Mad Men

I believe the episode played a lot on the social stereotypes of men and how they act socially and at work. The marketing processes were rudimentary and widely based on the fact that men rule the world and whatever they say should go. The concept of "who cares about our health we make you happy" was an interesting insight and for the life of me I can see no fault in the reasoning. People do what makes them happy before anything else, and if they are not, then they do not have as great a quality of life as those who indulge themselves.

EOC week 4 Favorite Super Bowl Ad




I enjoyed this commercial for Bud Light the most because of its humor factor. It gives Bud Lights idea of what extent people would go to for their beer. It targets the male demographic as all beer commercials do but instead of throwing a half naked woman on the screen they decided to play up our thoughts of humor when someone gets injured. The added "High 5" at the end of the scene just adds more humor to the commercial and does a great job of capturing the attention of the of the target audience just before showing a bottle and glass of beer promoting their brand.