Our Target Market Strategy will be a concentrated targeting strategy. “With a concentrated targeting strategy a firm selects a market niche for targeting its marketing efforts.” (Lamb, Hair, McDaniel MKTG, pg107)
This strategy will allow us to put all of our effort into making our objectives without being distracted by other markets that we may not be ready for yet. We should also find “…meeting the needs of narrowly defined market segment is more profitable than spreading resources over several different segments” (Lamb, Hair, McDaniel MKTG, pg107)
