Strengths:
Being created in an up to date factory gives us the competitive edge of having fewer factory workers, which lowers overhead costs. Limiting the number of people who have total knowledge of the process to those who monitor they full system also cuts overhead by needing non-specialized employees to do the simple daily operation tasks in their respective areas.
Weaknesses:
Bulk supplies of essential oils are hard to come by and delays in acquisition could slow production and sales.
Handmade bottles from Egypt give us our distinctive look but are also an area for bottlenecks with only so many bottles being able to be produced in a given day.
Being an unknown in the industry will mean we have to rely solely on quality of our product without any reputation to hold us up while we gear up sales. “People in the United States today are piecing together component lifestyles.” (Lamb, hair, McDaniel, MKTG pg 33)
Opportunities:
Being of a similar make-up to higher end fragrances, but yet at a price that resembles lower price fragrances, we should be able to infiltrate the market efficiently during this low economic time.
Threats:
People are putting off buying luxuries and wary of scams with the current state of things and as such may feel our product is too good to be true. “A recession is a period of economic activity characterized by negative growth, which reduces demand for goods and services.” (Lamb, Hair, McDaniel, MKTG pg 40)
