Implementation
• Begin collecting raw materials for full scale launch
• Create a small stockpile of finished product to prevent shortfalls
• Launch to test markets in New York and Los Angeles
• Upon success in test markets, launch to the remainder of the United States
• Collect as much data as possible from our clients to make informed decisions in the future about changes needing to be made.
Evaluation
• Continuously evaluate client satisfaction levels to maintain stated objectives.
• Increase training of sales associates in areas that are lacking in market saturation.
Control
• Routinely conduct a marketing audit to ensure we are on goal for our objectives.
