Product
Our product is an all-natural mix of essential oils, which not only subconsciously draw men to the wearer but also gives the wearer a sense of confidence and power.
Distribution
Our product will be in every upscale mall and retail store in the United States. The majority of our raw materials are made in the U.S. but shipping those that are not will most likely require flying them to us. The oils could easily be sent by boat but the glass bottles will require special care in their shipment. Once the finished product is ready for shipment to our U.S. locations, they will need to be shipped in an upright position in a temperature-controlled environment. Initial demands from stores should be low while we build our clientele and as such storage of product on site should be minimal.
Promotion
Promotion of our product will not include any type of visual or audio advertisement outside of the respective areas it is sold. Our product is not for everyone and as such we do not want to attract the wrong crowd with our advertising. “The salesperson should know more about customers than they know about themselves.” (Lamb, Hair, McDaniel, MKTG pg 255) The majority of our advertising will be spent on personal selling within the stores we are sold in. In store trials and word of mouth from happy customers will be our greatest tools at keeping our high-end product from becoming a generic product.
Price
“Consumers tend to rely on a high price as a predictor of good quality.” (Lamb, Hair, McDaniel, MKTG, pg 275) While our prices are no where near the very top of the scale, compared to other products that promise to do what our product can do, we are a high priced item. This high price compared to the actual value of the product however is relatively low and our customers should be able to discern the value quickly.
